Thursday, June 17, 2010

Financial Quilt

Another branding and quilting cross-over! Check it out: Financial Quilt

From the post:
"Our corporate brand’s new symbol is derived specifically from a classic “log cabin” quilt pattern, where the core letters of the brand (CNO) neatly come together to form the sum of the parts. The symbol represents our commitment to helping middle-income consumers and retirees protect themselves and their loved ones. Our company and its brand are built on a foundation of honesty and integrity, woven together like a tapestry quilt with the spirit of serving everyday Americans."


  1. They were doing great til they used the word "tapestry". But A for effort and originality in their field!


  2. they need to add a wonky square

  3. Love it, but I'm with the Penguin. Woven together? Not so much.
    Reminds me of the Quilted Northern commercials from several years back where the cartoon characters were using knitting needles. Like it would kill them to ask someone who actually knows???

  4. thanks for sharing this - it's pretty cool.

  5. Love it - thanks! My degree concentration is in corp branding, so this really appeals to me! I will watch their corp video later. Thanks for the link!

  6. I love it! Although that comment above by Quiltin' Jenny made me laugh - man those knitting needles made me mad!